The Apple iPhone 4S has been downplayed as something not nearly as significant as it actually is. The phone may have the exact same body, however it has a number of new hardware and software features and probably in our opinion showcases the company’s ability to innovate and utilise an existing technology and improve on it, whilst making it their own.

There are numerous software features that will be offered on an iPhone 4S contract with which we could say this is true. The Siri technology is probably one of the foremost of these. This technology allows users to control their iPhone through the medium of voice and allows them the chance to teach their iPhone as it goes along. The Siri technology allows the device to learn your pronunciation of words. Even more spectacularly it is also suitable for use with nearly all the features on the iPhone 4S from the calculator to voice dialling.

The device also comes with iCloud support which allows the phone the chance to play all your iTunes music directly through your computer through the iCloud service. This is done without the need to upload like on other cloud services. You just use your iTunes track ID to play the song from the extensive iTunes playlist. This is a lot simpler and also a lot more obvious than the other options out there at the moment.

Apple has also added a number of other great features such as instant messaging to its OS and also the notifications bar from Google Android phones, though these don’t have the extensive tweaks the others have. The phone also comes with a new and innovative newsstand feature and also a new iReader feature which add to the previous versions of these apps in a lot of ways.

All of these innovations are placed on the dual core 1GHz processor and the new dual core GPU which both mean the phone is more than capable of performing a number of tasks at a high level at the same time. We expect to see some spectacular graphical and video results and certainly feel Apple’s ability to innovate is the key to this phone’s success. The large processor and other features give it the power to do greater things. This freedom to achieve more freedom will be Apple’s chance to innovate further and will make the iPhone even more capable than it already is.